FUTBOL CLUB BARCELONA & FOOD BANK
We created and implemented a joint venture between FCB Foundation and the Catalan Food Bank.
Our strategy was to address hunger, by harnessing the power and the passion of football, and rallying FCB fans right here at grass roots level.
Sweep away hunger with the sweepstake
ENVIEMOS EL HAMBRE A LA PORRA
Bet for food: solidary pools
The idea was to capitalize on this tradition and bet against hunger, setting up an online betting game, just like the standard betting system, but using food as collateral.
F.C. Barcelona – R. Madrid final coup (Spain’s biggest derby)
“I bet 2 packets of rice and a bottle of olive oil that Barça will beat Real Madrid 3-1”
The winner of the bet gets a great prize, that money can’t buy but the real winners are the Fundacion del Banc dels Aliments - because the food we have used as collateral is delivered to them.
240,000 kilos of food collected in one month.
360 comunication campaign
we create an offline and online campaign, using also press release actions promoting the website.