Coral has been a Societal Gladiator since 2010. She is the founder and Managing Director of the Asia Pacific office based in Hong Kong (2013).


Born in Barcelona and raised between Switzerland, USA and Spain, she treasures her international background and network.


She is a Marketing Strategy and Societal Marketing Professor at Hong Kong University of Science and Technology (HKUST) which ranks #1 university in Asia Pacific region and #13 world wide.


Coral comes from a strong econometrics and analytical academical background. She stands out as a customer profiler and as an applied creativity thinker due to her experience in Innovation and the exposure she got to Consumer Behaviour and Market Research in several different industries for +22 years of corporate career in international conglomerates. She nicely surprises all with her detailed FMCG market knowledge. Furthermore, through her previous experience, she understands the needs of clients and their urge for growth.


She very much focuses on innovation - through Marketing and Societal Marketing  and Business Development. She has two International Awards for the Best Innovation of the Year in Household category issued by The Product of the Year.


Some Companies she has worked in:

Pfizer, Nabisco, The Pavilions, Barcelona City Council, Pfizer, FC Barcelona Foundation, Lindt Chocolates, Reckitt Benckiser, Kraft, KONKA, Luxarity,  BBASE, Antonio Puig fragrances and fashion, Save the Children, Red Cross, Sara Lee, Cadbury...



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